I develop and manage digital marketing experiences for conversion optimization and user engagement.

Your digital presence — be it website, landing page, social channel, or other — conveys your brand and product value 24/7. It's often the first experience a customer will have with your organization. Most customers will perform their own research before ever raising a hand to make a purchase. The user experience needs to be compelling enough to capture attention, while also setting the right expectations for the next steps of the customer lifecycle.

With over 15 years in web development and digital marketing, I have extensive experience with designing and developing B2B websites that enhance user experience while supporting business goals. This requires a deep understanding of web analytics and optimization, as well as a broad range of tools and techniques. To name a few, I have successfully implemented user journeys, real-time web personalization, localization, and integrated campaigns across multiple web properties and platforms. My happy place is found collaborating with designers, content writers, operations, product marketers, and growth marketers to deliver web solutions that meet the needs of external customers and internal stakeholders alike.

DataGrail

Optimized and built out core marketing website for series C Data Privacy software startup. Business goals prioritized technical performance, agility of updates, and generating leads to support aggressive revenue pipeline growth goals.

• Implemented site-wide overhaul in collaboration with Design, Product Marketing, Revenue Marketing, and Executive Leadership teams.
• Optimized codebase and load times to meet or exceed third party audit KPIs.
• Implemented SEO optimizations to increase organic traffic 100% year over year.
• Built out analytics capabilities and created business focused dashboards in Matomo, GA, and Looker Studio to facilitate Revenue Ops rolling reports.
• Re-architected url directory structure to facilitate targeting and tracking for user journey content groups, without disrupting SEO rankings.
• Implemented Solutions based user paths for ICP personas with real-time web personalization utilizing Clearbit and 6sense integration data points.
• Integrated multiple Marketing Tools (MarTech) including: Drift, Hubspot forms, 6sense, campaign tracking, SiteAdapt, Crazy Egg, and others.
• Built custom Privacy Risk calculator tool to engage prospects and generate leads.
• Designed and set up method to batch create and update marketing pages for thousands of product integration listings.
• Collaborated with internal subject matter experts and Legal to launch the first Trust Center for user consent permissions management.
• Transitioned all web tags to be managed via Consent Management Platform (CMP) for compliance with strict data privacy regulations.

SmartRecruiters

Directed web marketing and development of web properties for a Recruitment Software startup from series C through E with $1.5B valuation. Business goals prioritized brand awareness, thought leadership, and pipeline generation.

• Implemented and managed website and blog platforms
• Website analytics
• Managed RTP (real-time personalization) campaigns on website
• Managed multi-language Localization for marketing web properties
• Optimized lead capture on marketing web properties and collaborated with Marketing Ops to ensure sales lead data integrity between Marketo and Salesforce
• Collaborated closely with designers to maintain brand guidelines across marketing web properties
• Technical Lead for creation of Marketo email and landing page templates
• Owned Technical SEO
• Managed PPC programs though agency partnership

Responsys

Managed web development team within the Corporate Marketing department for a Marketing Automation SaaS software company from pre-IPO through acquisition by Oracle for $1.5B. Business goals prioritized brand experience and marketing campaigns.

• Worked closely with the CMO, VP Marketing, and Corporate Creative Director to deliver highly designed and specific user experiences.
• Led the transition of codebase from hard coded, to Movable Type CMS, to Drupal CMS to serve different stages of growth.
• Project managed and implemented Internationalization (i18n) of the marketing website for DE, FR, and JP.